Video Marketing

The Internet overtakes television to become biggest advertising sector in the UK

A record £2.9bn online spend makes UK first major economy to spend more on web ads than TV, says IAB
The UK has become the first major economy where advertisers spend more on internet advertising than on television advertising, with a record £2.9bn spend in 2010. Globally it set to exceed half a Trillion in 2011.
Video Marketing is without doubt the most powerful and cost effective way of marketing in the World today.

Statistics
In excess of 2 billion video views per day are watched and over 35 hours of video are uploaded per minute.

Video engages the viewer more than any other medium can.

  1. Your unique video has the potential to become a viral marketing tool.
  2. Video marketing is proven to get viewers to take action after the video.
  3. Video marketing has the potential to get massive traffic to your website or business

Imagery is "a mental event involving visualisation of a concept or relationship" (Lutz and Lutz 1978), and it has been defined as "...a process...by which...sensory information is represented in working memory" (MacInnis and Price 1987). The explanatory potential of imagery is both potent and provocative, especially when one takes into account that the forms of mental impressions include all five senses: hearing, touch, taste, smell, and sight. In other words, it is possible for a person to experience a sensory stimulus without the true stimulus ever being present.

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